3 days ago Kasturi Jha
You’ve recorded your first episodes, created eye-catching cover art, and maybe even launched your own podcast website. Now what?
Now comes the crucial next step: getting your voice heard. And that begins with knowing where to submit your podcast online.
Many new podcasters think uploading to one platform is enough. But if you want to grow your audience and maximize visibility, you need to submit your podcast to multiple podcast directories. Each one expands your reach, taps into new listener bases, and increases your discoverability.
In this complete guide, you’ll learn exactly where and how to list your podcast, how distribution works, and the best tools to help you distribute audio across the web.
One of the biggest misconceptions in podcasting is assuming that people only listen on one app—like Spotify or Apple Podcasts. In reality, listeners are spread across dozens of apps and ecosystems.
That’s why learning how to upload your podcast widely is so important.
Here’s what proper distribution gives you:
The broader your footprint, the easier it is to be found.
These are the top podcast directories you should submit to immediately after launching. They collectively make up over 90% of global podcast consumption.
The granddaddy of all platforms. Many smaller directories pull from Apple’s feed.
Once listed here, you’ll automatically show up in many podcast apps that rely on Apple’s database.
Massive for music and podcasts. They’ve invested heavily in shows, making this platform non-negotiable.
This is key to upload your podcast for younger and global audiences.
Google is migrating podcast functionality to YouTube Music, so going forward, this is where your audio needs to live to remain relevant in Android searches.
Gaining traction fast, especially for smart speaker users.
Especially good for fiction, storytelling, and wellness podcasts.
Stitcher was historically important, but it's being phased out by parent company SiriusXM. Still, if your show is there already, your feed will likely migrate to Pandora and SiriusXM’s platforms.
While the big five are essential, these other platforms can significantly expand your podcast reach—especially in niche audiences.
You don’t need to obsess over these—just make sure you list your podcast with a feed that they can pull automatically. Your podcast host will often handle that.
Rather than manually uploading to 10+ directories, most podcasters use a hosting platform to distribute audio for them.
Here’s how it works:
This saves time and ensures consistency.
Once your show is live on major platforms, you’ll want to track how it's performing. Here are a few tools:
By analyzing your podcast reach, you can spot trends, plan future content, and refine your strategy.
Just uploading is not enough. Here’s how to enhance your presence:
Most importantly, keep your branding consistent across all podcast directories—from cover art to tone to category tags.
Here’s a tip many podcasters miss: new directories and platforms keep launching. It’s good practice to revisit your distribution strategy every 3–6 months and ask:
By staying updated, you protect your visibility and stay ahead of the curve.
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