Where to Submit Your Podcast Online


  3 days ago        Kasturi Jha

You’ve recorded your first episodes, created eye-catching cover art, and maybe even launched your own podcast website. Now what?

Now comes the crucial next step: getting your voice heard. And that begins with knowing where to submit your podcast online.

Many new podcasters think uploading to one platform is enough. But if you want to grow your audience and maximize visibility, you need to submit your podcast to multiple podcast directories. Each one expands your reach, taps into new listener bases, and increases your discoverability.

In this complete guide, you’ll learn exactly where and how to list your podcast, how distribution works, and the best tools to help you distribute audio across the web.


Why Submitting to Multiple Platforms Matters

One of the biggest misconceptions in podcasting is assuming that people only listen on one app—like Spotify or Apple Podcasts. In reality, listeners are spread across dozens of apps and ecosystems.

That’s why learning how to upload your podcast widely is so important.

Here’s what proper distribution gives you:

  • Better visibility across search engines and apps 
     
  • More organic listeners who stumble upon your show 
     
  • Diversified audience across devices and regions 
     
  • Increased podcast reach without paying for ads 
     
  • Greater credibility for sponsors or collaborations 
     

The broader your footprint, the easier it is to be found.


The Most Important Podcast Directories to Submit To

These are the top podcast directories you should submit to immediately after launching. They collectively make up over 90% of global podcast consumption.

1. Apple Podcasts

The granddaddy of all platforms. Many smaller directories pull from Apple’s feed.

  • Requires an Apple ID 
     
  • Submit through Apple Podcasts Connect 
     
  • Approval time: 24–72 hours 
     

Once listed here, you’ll automatically show up in many podcast apps that rely on Apple’s database.

2. Spotify

Massive for music and podcasts. They’ve invested heavily in shows, making this platform non-negotiable.

  • Submit via your podcast host or Spotify for Podcasters 
     
  • Fast approval 
     
  • Great analytics and listener insights 
     

This is key to upload your podcast for younger and global audiences.

3. Google Podcasts (Now YouTube Music)

Google is migrating podcast functionality to YouTube Music, so going forward, this is where your audio needs to live to remain relevant in Android searches.

  • Use YouTube Studio to upload your audio as video with a static image 
     
  • Ensures visibility in search engines 
     
  • Good for building your podcast reach 
     

4. Amazon Music / Audible

Gaining traction fast, especially for smart speaker users.

  • Submit via Amazon Music for Podcasters 
     
  • Also appears on Alexa-enabled devices 
     
  • Integrates with Audible 
     

Especially good for fiction, storytelling, and wellness podcasts.

5. Stitcher (Sunsetting Soon)

Stitcher was historically important, but it's being phased out by parent company SiriusXM. Still, if your show is there already, your feed will likely migrate to Pandora and SiriusXM’s platforms.


Other Valuable Podcast Directories to List On

While the big five are essential, these other platforms can significantly expand your podcast reach—especially in niche audiences.

6. TuneIn

  • Available on Alexa, smart TVs, and Tesla dashboards 
     
  • Good for news, talk, and educational content 
     
  • Submit via their website (takes 3–5 business days) 
     

7. iHeartRadio

  • One of the largest radio platforms globally 
     
  • Great for getting into smart devices and car apps 
     
  • Submit through podcast host or via iHeartMedia contact form 
     

8. Podchaser

  • Like IMDb for podcasts 
     
  • Helps with discoverability and listener reviews 
     
  • Submit by claiming your show (even if already listed) 
     

9. Player FM

  • Global reach 
     
  • Popular in Southeast Asia and Europe 
     
  • Submission is quick and direct 
     

10. Deezer, Overcast, Pocket Casts

  • All are smaller but very active in podcast communities 
     
  • Easy submission and fast approval 
     
  • Great for creators targeting passionate podcast listeners 
     

You don’t need to obsess over these—just make sure you list your podcast with a feed that they can pull automatically. Your podcast host will often handle that.


Using a Podcast Host to Distribute Audio Efficiently

Rather than manually uploading to 10+ directories, most podcasters use a hosting platform to distribute audio for them.

Here’s how it works:

  • You upload your episode to your podcast host (e.g., Buzzsprout, Podbean, Anchor, Libsyn) 
     
  • They create a podcast RSS feed 
     
  • You use that feed to list your podcast on directories 
     
  • Whenever you post a new episode, it’s pushed out automatically 
     

This saves time and ensures consistency.


Must-Use Tools to Track Podcast Reach

Once your show is live on major platforms, you’ll want to track how it's performing. Here are a few tools:

  • Apple Podcasts Connect – Shows follower and episode data 
     
  • Spotify for Podcasters – Offers demographic breakdowns 
     
  • Podtrac or Chartable – Centralized dashboards for cross-platform metrics 
     
  • Google Analytics – Track traffic from embeds and links on your website 
     

By analyzing your podcast reach, you can spot trends, plan future content, and refine your strategy.


How to Maximize Discoverability After Upload

Just uploading is not enough. Here’s how to enhance your presence:

  • Use clear titles with searchable terms 
     
  • Write compelling episode descriptions 
     
  • Add keyword-rich show notes (see our guide: Podcast Show Notes That Boost SEO) 
     
  • Include a transcript to help with indexing 
     
  • Promote on social platforms using audio snippets or audiograms 
     

Most importantly, keep your branding consistent across all podcast directories—from cover art to tone to category tags.


Frequency Matters: Keep Submitting As You Grow

Here’s a tip many podcasters miss: new directories and platforms keep launching. It’s good practice to revisit your distribution strategy every 3–6 months and ask:

  • Are there new platforms with rising listeners? 
     
  • Has your podcast genre shifted into a new category? 
     
  • Is there a niche platform that suits your new format? 
     

By staying updated, you protect your visibility and stay ahead of the curve.


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